What separates a good dashboard from a useful one
A good dashboard looks impressive in a demo. A useful one changes a decision. We design for the second outcome — starting from the decisions your audience needs to make, working backwards to the metrics, and only then choosing the visual treatment.
Public-facing data products
When the audience is the public, the standard rises sharply. Accessibility, plain language, and rigorous methodology disclosure become non-negotiable. We design with those constraints from the start, not as a remediation pass before launch.