Clarity exists to help organisations see more clearly. In a world full of noise, data overload, and constant change, our role is to uncover the insights that matter, the ones that help leaders understand their environment, make confident decisions, and build a better path forward.
About us
We believe that clarity is power.
The power to anticipate, to understand, and to transform.
The power to see what others miss.
At Clarity, we combine senior strategic experience with advanced analytical capability to support organisations across New Zealand and Australia. Our work spans data strategy, decision intelligence, forecasting, organisational performance, and applied data science, all grounded in practical experience and a genuine desire to help people and organisations thrive.
A Father-Son Partnership
Clarity is led by Wouter and Jarod de Vos, a father-and-son team who bring together deep industry experience and fresh analytical thinking.
Wouter contributes over two decades of leadership in data, analytics, and AI strategy. Jarod adds next-generation capability in applied data science, modelling, and advanced analytics. Together, we blend experience, innovation, and a shared commitment to delivering clear, honest insights that drive real progress.
Clients regularly comment on the trust, continuity, and personal focus that come from working with a close-knit, family-led consultancy. Our size allows us to remain agile, thoughtful, and deeply invested in each organisation we support.
What We Do
We help organisations transform data into understanding, and understanding into action. Our work includes:
- Developing data, AI and analytics strategies that support long-term organisational goals
- Designing modern, scalable data and analytics capabilities
- Building advanced analytics, forecasting, and decision-support models
- Exploring financial, customer, and operational drivers to uncover opportunities for growth
- Supporting leaders to make informed, evidence-based decisions
- Creating clear, accessible insights that help teams communicate and act with confidence
Our approach is grounded in strategic thinking, robust methodology, and a commitment to clarity and meaning — never complexity for its own sake.